Exercise is hard enough as it is – most people have trouble even getting to the gym. We believe that any good fitness facility should have an environment that invigorates you and makes you want to come back for more. And we think you should be surrounded by people with great attitudes who make working out a pleasure.
We believe that fitness is a journey that leads to a happier mind, a healthier body, and a more fulfilling life. As coaches, our intention is to help make your fitness journey safe, rewarding, and enjoyable along the way.
Empower individuals to achieve optimal health and fitness through personalized coaching, innovative training programs, and a supportive community.
Everything we do, every decision we make, every conversation and interaction we have, every need we aim to meet, and every program we write begins with our core values in mind. We truly are a team here at Focus Fitness. We work together to make sure that we are the best part of our members’ day every day.
Integrity
We believe in being honest, true, and open in thoughts and words. “Doing the right thing, considering all things.”
Gratitude
We believe appreciation and recognition of the best in yourself and others is a key to happiness and success. “Find the good and praise it.”
Courage & Faith
We believe strength starts with taking action guided by belief in the best outcome. “Boldness has genius, power, and magic in it.”
Kaizen
We believe in the power of continuous improvement through small, persistent actions taken over time. “Better every day.”
Excellence
We believe that we have a duty to provide the best products, service, and experience possible. “Bring your best.”
David Schulze is living proof that it really is possible to change both your body and your life. A “chubby” kid inspired by men’s fitness magazines and adolescent hormones, Dave set about transformation with a simple daily routine of a stationary bike, sit-ups, and push-ups. He overshot the mark a little, becoming what he describes as a “freakishly skinny” teenager. Then, he developed a balanced, healthy physique when he started weightlifting with friends in college. He also discovered he loved everything about the process. He accumulated the equivalent of a Minor in Kinesiology and Nutrition and made exercise a daily part of his life, but fitness remained a hobby.
Years into a successful career as a software engineer, Dave realized that while his fellow coders were happily taking their work home with them, he was spending all his free time learning more about fitness. In 2004, he decided it was time for a change. He went back to school and acquired his Personal Trainer Certification. By 2006, he moved into coaching full time, working at Body Business and Pure Austin Fitness in Austin before opening his own facility in 2014. He remains fascinated by this constantly evolving field, happily bringing his work home with him, and investing hundreds of hours in continuing education, travel, and study with his coaches.
Empowering You to Build Strength, Confidence, and a Healthier Lifestyle—One Step at a Time.
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